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商品編號： 9-312-092 出版日期： 2012/01/06 作者姓名： Garvin, David A.;Dai, Nancy Hua 商品類別： General management 商品規格： 20p 再版日期： 2013/03/12 地域： China 產業： Travel and tourism industry 個案年度： 1999 - 2011
商品敘述：
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip''s founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure travel, and corporate travel, and the sources of its competitive advantage. The firm''s culture, organization and call center operations are described in detail, as are its decision-making and business processes. At the end of the case, executives are considering whether Ctrip should actively pursue either the budget or luxury travel segments, which would mean shifting attention from the company''s core customer base of Frequent Independent Travelers.
涵蓋領域：
Process management;Cross-functional management;Data management;Employee privacy;Business expansion;Growth strategy;Incubators;International business;Management;Management philosophy;Organizational learning;Financial statements;Management styles;Strategic positioning
相關資料：
Case Teaching Note, (5-313-018), 18p, by David A. Garvin
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